Associate Director, Programmatic

Company: New Engen, Inc.
Location: Seattle
Posted on: March 29, 2025

Job Description:

About New Engen:New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey-maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what's possible in digital marketing.Join our community of marketing enthusiasts - collaborating with experts across media and marketing services, creative, analytics, and more. At New Engen, the cutting edge isn't a lofty goal; it's our everyday playground.What sets us apart? Our people - humble innovators rewriting the rules of digital marketing. Together, we're building an agency culture that values collaboration, learning, and creativity. Become part of a team that drives genuine impact in the evolving landscape.Description:New Engen is seeking an Associate Director to join the Performance Marketing Group at New Engen. In this role, you will be a key member of the media team and will report to one of the Directors of Performance Marketing. The Associate Director will lead the evolution of our programmatic offering, managing high impact partnerships for clients, and develop strategic approaches to the media mix.We are looking for a growth-minded, empathetic leader who will elevate our performance and profile in the entertainment vertical while establishing our long-term roadmap for growth. This role requires the ability to balance the current needs of the team and the agency with the vision to see where the industry is coming and how we should invest for the future.Responsibilities:

• Responsible for the day-to-day leadership of our programmatic team with a focus on mentorship and training on necessary skills to elevate overall team capabilities.
• With deep expertise in digital media and programmatic, you will serve as a resource for new business development, leading the strategy development for programmatic partnerships and communicating our core capabilities and differentiators.
• Stay abreast of the evolving programmatic landscape, identifying shifts in market and technology trends, and evaluating and onboarding the right partners for long-term success.
• Own media mix across enterprise client for New Engen.
• Initiate partnerships, build relationships, and evaluate leading programmatic suppliers.
• Manage a team of experts, that own programmatic, social, and search execution of client campaigns.
• Provide strategic thought leadership on process, audience strategies, campaign optimization, and the growth of the programmatic practice.
• Ensure that all applicable programmatic techniques and technologies are deployed for optimal campaign performance.
• Work with existing and new partners across platforms, data and inventory to deliver new and first to market opportunities that deliver on client business objectives.
• Maintain cutting-edge knowledge of the media landscape and analytics tools (DSP's, CDP's, DMP's etc).
• Leverage the empowerment of the leadership role to propose new ways of working that improve efficiency and team performance.Qualifications:
• 6+ years of experience in programmatic media.
• 2+ years mentoring and developing staff.
• Programmatic Marketing subject matter expertise.
• Deep understanding of programmatic media's value and how it integrates into a holistic marketing approach.
• Strong digital media background and project management skills.
• Outstanding analytical and problem-solving skills.
• Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum.
• Excellent relationship building, diplomacy, and decision-making skills with the ability to think creatively.Benefits:
• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D.
• 401k - Employer match.
• HSA - Employer contributes.
• Flexible Vacation & PTO plan.
• Paid Maternity / Paternity.
• Paid Holidays.
• Remote/Flex day schedule.
• Laid back office environment.Salary Range: $100,000 - $120,000The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.Whats Important To Us:BE THE GOODWe act with integrity, humility, and altruism inside and outside our company. We promote diversity, equity, inclusion, and belonging in every aspect of our business. We cultivate a safe workplace where everyone feels respected, engaged, and able to reach their full potential. Bottom line: We give a shit.EXPERTISEWe take pride in our work, holding ourselves to a high standard of execution excellence. We continually work to expand our skills and master our craft. Our approach sets a precedent and reverberates throughout our always-changing industry, inspiring adaptation among brands, platforms, and agencies.GROWTH MINDSETWe bias towards action, starting with 'what is possible?' instead of being stuck in scarcity. We embrace challenges and welcome feedback as opportunities to improve what we do and how we do it. We find joy in the process and are fueled by our curiosity to master complex problems. We aren't afraid to take calculated risks or operate in ambiguity, recognizing that imperfection is a part of progress.EMPATHETIC DIRECTNESSWe provide feedback with courage, openness, and empathy- internally and externally, across departments, and at all levels. We do the right thing, even when it's hard. We aim to understand (not judge) and teach (not take over). Our feedback is empirical and focuses on behaviors and outcomes.ALL INNew Engen is our company. We believe in what we are building together and put the team first in order to accomplish our shared goals. We reject apathy and cynicism and do everything we can to help each other win. Being All In is not about the hours we log, nor does it mean that we agree on every decision. Rather, it is a mentality of common purpose that guides how we engage, reach consensus and show up for our clients and teammates.
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Keywords: New Engen, Inc., Seattle , Associate Director, Programmatic, Executive , Seattle, Washington