Vice President, Demand Generation

Company: SoftBank Investment Advisers (SBIA)
Location: Seattle
Posted on: March 31, 2025

Job Description:

• Company Address: 14711 NE 29th Place, Suite 100, Bellevue, WA 98007, USAbout IcertisIcertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success.Job DescriptionAs Vice President of Demand Generation, you will be responsible for developing, executing, and scaling strategic demand generation programs focused on driving measurable pipeline growth and revenue impact. Your role will involve deep collaboration with sales leadership, marketing teams, and sales development representatives to execute comprehensive Integrated and Account-Based Marketing (ABM) strategies. This role will require strong analytical capabilities, a deep understanding of marketing funnel metrics (CTA, ROI, conversion rates), and extensive experience targeting executive-level (C-suite) decision-makers across multiple industries. The following teams fall under the leadership of the VP of Demand Generation: Marketing Operations, Integrated Marketing, ABM, and International Marketing.Responsibilities
  • Lead a team of marketing professionals and coach them to achieve greater impact through your experience and expertise.
  • Design, execute, and continuously optimize global demand generation programs to drive category awareness, lead generation, pipeline acceleration, and customer acquisition.
  • Implement comprehensive ABM strategies, partnering closely with Sales Development Representatives (SDRs) and Sales teams to personalize outreach and engagement for targeted enterprise accounts.
  • Leverage Icertis' Global System Integrator (GSI) partnerships within ABM strategies to extend reach, create co-marketing opportunities, and enhance pipeline generation by targeting shared enterprise accounts.
  • Analyze and report on marketing funnel performance and campaign ROI, including metrics such as CTA, lead-to-opportunity conversion, and customer acquisition cost.
  • Drive strategic campaigns and messaging targeting C-suite personas across diverse industries, ensuring alignment with corporate messaging and positioning.
  • Oversee and optimize digital marketing initiatives, including paid search, social, display advertising, email marketing, and website strategy.
  • Develop and execute paid marketing strategies across multiple channels (Google Ads, LinkedIn, programmatic display, retargeting, etc.) with a focus on leveraging advanced targeting capabilities such as intent data, lookalike audiences, and predictive analytics to enhance campaign effectiveness.
  • Collaborate with the Corporate Communications team to align demand generation efforts with earned media strategies, leveraging PR, thought leadership, and industry influencer engagement to enhance brand credibility and visibility.
  • Manage our marketing automation platforms and analytics tools to build a scalable, repeatable demand-generation engine.
  • Lead strategic planning and budgeting processes for demand generation activities, ensuring efficient allocation and use of resources.
  • Foster cross-functional collaboration with sales, product marketing, content marketing, customer success, and partner teams.
  • Stay abreast of industry trends and competitive dynamics to continuously improve strategies and practices.Qualifications
    • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
    • Minimum 12-15 years of progressive marketing experience, with at least 5-7 years in leadership roles specifically in Demand Generation within the B2B SaaS or enterprise software industry.
    • Demonstrated success in leading demand generation strategies, particularly in targeting enterprise-level, C-suite decision-makers.
    • Proven experience designing, implementing, and scaling ABM programs and working closely with Sales and SDR teams.
    • Experience in leveraging strategic partnerships, particularly GSI relationships, within demand generation and ABM strategies to drive pipeline growth.
    • Expert-level proficiency in marketing analytics and ROI measurement, including a thorough understanding of marketing funnel metrics.
    • Strong knowledge and hands-on experience with marketing automation platforms and CRM systems.
    • Deep expertise in paid marketing strategies, including paid search, social, programmatic, and display advertising, with the ability to optimize audience targeting through data-driven insights.
    • Ability to effectively manage multiple campaigns simultaneously in a fast-paced, high-growth environment.
    • Outstanding leadership, communication, and interpersonal skills; adept at influencing and aligning cross-functional stakeholders.
    • Strategic thinker with a data-driven mindset and a proven track record of achieving pipeline and revenue targets.SalaryMin $260,000 - Max $340,000 USD per year. Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual bonus target, an equity component is included in the compensation package.Our Commitments
      • Icertians (employees) and their family's physical, mental and financial health and wellbeing
      • Turbocharging Icertians careers
      • Making a social and environmental impact in our communities
      • Cultivation and advancing a culture of diversity, equity, inclusion and belonging (DEIB) within our company, customers, and suppliers
      • Generous holidays including the 4th of July week off - paid
      • Free professional and leadership coaching
      • Annual personal development allowanceWhat we offer
        • Robust medical (physical & mental vision and dental benefits)
        • Employee assistance program (EAP)
        • Equity (RSUs) and shared ownership in the company
        • Generous 401K match
        • Flexible work environment
        • Paid maternity and paternity leave
        • Generous holiday and PTO program
        • CaaS (coaching as a service)
        • 7 Days for Humanity - 7 paid volunteer days annually
        • Global and regional DEIB steering committees, employee resource groups (ERGs)
        • Global DEIB training programs and guest speakers throughout the yearAbout UsIcertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.About the TeamWho we are: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values-Fairness, Openness, Respect, Teamwork and Execution-which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to careers@icertis.com or get in touch with your recruiter.
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Keywords: SoftBank Investment Advisers (SBIA), Seattle , Vice President, Demand Generation, Executive , Seattle, Washington