Director of Storytelling

Company: Brighton Jones LLC
Location: Seattle
Posted on: October 24, 2024

Job Description:

Are you ready to make a positive impact on clients, colleagues, and the global community? Do you value commitment, curiosity, continuous growth, compassion, community, and collaboration? Join us at Brighton Jones; our purpose is to make the world a better place through our clients living richer lives. We are the largest RIA in the Pacific Northwest, headquartered in Seattle, with offices nationwide. From the very start, we have been an award-winning organization. We've won dozens of Best Places to Work awards - including Seattle Business Magazine's Best Companies to Work for 15 years in a row - to multiple national and regional Community Impact awards. We pride ourselves in our culture and giving back to our community. Brighton Jones is one of the country's fastest-growing wealth management firms, with over $24 billion in assets under advisement and 4,000 clients. Our mission is more than growing and protecting wealth-it's about empowering you to live a richer life by aligning your resources with what matters most to you. - We are looking for a Director of Storytelling and Digital to craft and communicate our narrative through compelling, human stories aligned with our values, position, and mission. You will develop our narrative to communicate our unique value proposition and foster emotional connections with the audience. You will collaborate with senior leadership, business development, client service, and operations to define and articulate our strategic direction, which includes identifying key messages and themes that resonate with target audiences and reflect future trends, ensuring our brand remains relevant and differentiated. You have a deep understanding of strategic communications, brand management, and digital experiences. You are a natural craftsperson who consistently drafts clear, compelling communication and continuously evolves Brighton Jones' voice to reflect our unique personality. You are a self-motivated collaborator who is socially and emotionally intelligent, as well as a natural brand-builder and persuader. You will contribute to cutting-edge creative campaigns, podcasts, and video production and collaborate with key stakeholders to transform our capacity for storytelling into a strategic advantage. - This role is director-level on the Brighton Jones Marketing team and reports to the CMO.

• Translate Vision into Narrative: Translate leadership's vision into compelling written and visual stories that introduce and land Wealth Alignment, which is the future of the wealth management industry. Develop and weave stories unique to Brighton Jones into a coherent narrative for our firm that differentiates us from the industry.
• Architect Brand Identity: Play a pivotal role in shaping our brand architecture to support strong, coherent service-line brands that are additive to Wealth Alignment. -
• Strategic Brand Alignment: Coordinate content strategy with overarching brand goals to enhance client interaction at all touchpoints. Manage the integration of brand narratives across product development, marketing initiatives, and corporate communications, maintaining authenticity and consistency throughout. -
• Develop Storytelling Assets: Craft storytelling assets such as web pages, case studies, social media content, videos, whitepapers, email, copy, and presentations. Ensure each piece is aligned with strategic goals and tailored for specific audiences using well-defined messaging frameworks and personas.
• Collaborative Content Creation: Work closely with the marketing team, senior leadership, and heads of various service lines and programs to design and implement effective content strategies that resonate across diverse platforms and audiences. -
• Innovative Project Leadership: Adopt a start-up mentality characterized by tenacity, adaptability, curiosity, and creativity. Lead projects from ideation to implementation, ensuring innovative and effective outcomes through the entire creative lifecycle. -
• Analytics and Strategic Insights: Implement metrics to measure engagement and conduct qualitative analysis to gauge narrative impact, including website visitors, duration of visit, bounce rate, CTR, downloads, video views, ratings, social media reach and engagement, DM response rate, community and trip registration, and media coverage. Report findings to senior leadership and recommend strategies for narrative optimization. -Qualifications:
  • Bachelor's Degree in Business or Liberal Arts
  • 5+ years of relevant experience at advertising agencies and/or in-house creative departments. -
  • Excellent written and verbal communication skills, with the ability to craft stories that connect with different audiences. -
  • Proven experience in brand strategy and content development. Demonstrated ability to translate organizational vision into engaging narratives and clear, compelling content across multiple platforms. -
  • Experience with brand architecture and creating integrated marketing campaigns that enhance customer engagement. -
  • Strong background in creating and managing digital content, including websites, social media, and multimedia assets. -
  • Strong analytical skills to understand data, trends, and audience insights. -
  • Ability to lead cross-functional teams and initiatives, demonstrating creativity and innovation in narrative construction and delivery. -
  • Excellent communication and persuasion skills, capable of engaging internal and external audiences with authentic and compelling stories. -
  • Portfolio of writing across online, ads, articles, whitepapers, checklists, scripts, social, and press releases. -
  • Positive energy, high creativity, and desire to make an impact. -
  • This role is an in-office, full-time, and exempt position. We are a work from office culture with lots of flexibility.Compensation:
    • $140,000 - $150,000 per year.
    • Benefits: Our benefits package includes, but is not limited to, health care benefits (medical/dental/vision), retirement benefits, paid time off (PTO), holiday flex-days, summer flex-days, company-paid holidays, parental leave, transportation benefits, unlimited volunteer time off, professional, and personal wellbeing stipend, and other fringe benefits.
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Keywords: Brighton Jones LLC, Seattle , Director of Storytelling, Executive , Seattle, Washington