Senior Vice President, Social Media
Company: Highwire
Location: Seattle
Posted on: October 20, 2024
Job Description:
About us: Highwire is a modern strategic communications and
digital marketing agency designed for disruptive companies. We work
with high-growth technology companies and established brands
looking to reinvent themselves.At Highwire, we believe that
storytelling fuels transformation. And the most impactful stories
represent all voices and perspectives. As a values-driven agency,
we foster an inclusive environment where everyone-regardless of
age, race/ethnicity, size, shape, gender identity, sexual
orientation, religion and different abilities-can feel safe,
celebrated and worthy.We ensure every Highwire Walker has unique
support to climb to success. Our commitment to diversity, inclusion
and belonging is permanent and foundational to our business and
culture. We aspire to change our industry and build a better future
for all.Our people-first culture is driven by four core
values:Inclusion AlwaysGrowth MindsetTeam EmpowermentFierce
DistinctionWe're looking for individuals with big ideas, strong
opinions, and the energy to bring them to life. If you thrive in an
environment that values personal accountability, high standards,
and boundless motivation, this is the opportunity for you. Be part
of our award-winning culture and contribute to an exciting and
growing business where you can make a real impact.We are based in
San Francisco, with offices in New York and Chicago. We are open to
hiring in the following states: California, Connecticut, Florida,
Indiana, Illinois, Michigan, Missouri, New Jersey, New York, North
Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont,
Virginia, Washington, Washington D.C.The Senior Vice President,
Social Media will be a key leader in developing and driving
Highwire's social media programs. This role will focus on creating
and executing innovative social media experiences, expanding our
social media offerings, and integrating social strategies into
broader digital marketing and strategic communications plans. You
will work closely with clients and internal teams to ensure
measurable outcomes, driving both client success and agency growth.
As a senior leader, you will partner with our other VPs and SVPs of
social media, as well as our EVP of Digital, to mentor a growing
team of social media professionals and play a significant role in
both new business development and organic growth within existing
accounts.Key Responsibilities
- Strategic Leadership & Innovation:
- Develop a strategic approach to comprehensive social media
strategies that integrate with broader digital marketing and
communications efforts.
- Stay at the forefront of social media trends, platforms, and
technologies, ensuring Highwire remains a leader in social
media.
- Demonstrate an evidence-based opinion on the future of social
media platforms, campaign integration and brand / executive social
presence.
- Represent the agency through thought leadership, speaking
engagements, and attendance at relevant industry events.
- Collaborate with cross-functional teams to integrate social
media efforts into broader communications and digital marketing
plans for clients.
- Drive client success by delivering strategic, data-driven
social media campaigns that align with business goals and deliver
measurable outcomes.
- Business Growth & Client Leadership:
- Lead the social media strategy for key accounts, ensuring
programs are impactful and exceed client expectations.
- Identify opportunities to expand social media engagements with
existing clients by introducing new services, platforms, or tactics
that meet their evolving needs.
- Proactively develop and pitch ideas to existing clients to help
them maximize their social media presence and capitalize on
emerging trends.
- Drive organic business growth by deepening client
relationships, identifying cross-sell opportunities, and expanding
Highwire's footprint within client portfolios.
- Lead new business pitches in collaboration with the EVP,
Digital, and play a key role in securing new social media-focused
clients.
- Partner with senior leadership to grow social media's influence
within the agency's overall service offering.
- Team Leadership & Development:
- Mentor and manage a team of social media strategists and
leaders, fostering a collaborative and inclusive culture that
supports creativity and innovation.
- Provide coaching and development opportunities to support team
members in their professional growth and skill-building.
- Encourage experimentation and adoption of new social media
tools, platforms, and technologies to drive innovation within the
team.
- Collaborate with the PR, creative, and content teams to ensure
seamless integration of social media into client campaigns.
- Client Success & Operational Excellence:
- Ensure social media strategies are executed with precision and
lead to tangible, measurable business outcomes.
- Implement best practices for social media execution, community
management, content creation, and influencer engagement.
- Establish and monitor KPIs for social media programs to ensure
client satisfaction, operational efficiency, and consistent
results.
- Manage social media budgets, resources, and timelines to
optimize performance and deliver on client
objectives.Qualifications
- 12+ years of experience in social media strategy, digital
marketing, or communications, with significant experience in a
leadership role.
- Expertise in social media platforms, influencer marketing,
content creation, community management, and analytics.
- Experience in paid social media, including but not limited to:
Audience targeting, campaign creation, optimization, retargeting
and qualification, whitelisting, and attribution.
- Proven experience leading and growing social media programs
within an agency environment.
- Strong client-facing skills, with a demonstrated ability to
build, retain, and grow senior-level client relationships.
- Experience executing social media programs in regulated
industries is a plus.
- Track record of driving organic business growth through client
expansion and upselling of social media services.
- Experience leading high-performing teams and mentoring talent
in the social media space.
- Ability to develop and execute data-driven social media
campaigns that generate measurable business results.
- Exceptional communication and presentation skills, with the
ability to engage clients and internal teams at all levels.
- Ability to operate in a fast-paced environment, managing
multiple priorities while delivering high-quality results.
- Experience identifying, vetting and managing vendor
relationships for role-specific tools such as social media
management or publishing platforms.Highwire Perks
- Competitive salary
- Merit-based bonuses and promotions
- Hybrid work model to suit your schedule and lifestyle
- Excellent vacation policy including extended break for summer
and winter holiday
- Participate in Empower Hours on Fridays; Team has the ability
to log off by 3pm
- 401K Match
- Medical and dental benefits/ FSA
- Paid Parental Leave
- Commuter Benefit
- Home office equipment stipend
- Growth Mindset Stipend of $100 annually for books, exhibitions,
etc.
- Cell phone reimbursement
- Wellness benefit
- Donation Match
- Full-time writing Coach
- Mentorship
- Monthly recognition programs
- Employee referral bonus
- New business referral bonus
- Quarterly Highwire fun events - Thanksgiving is our favorite
holiday
- Dog friendly work environment
- Extremely supportive, nurturing environment with many
opportunities for learning and growth$175,000 - $249,000 a
yearSalary is based on a range of factors that include relevant
experience, knowledge, skills, other job-related qualifications,
and geography.The duties delineated above will vary depending on
the needs of each specific account, and in no way states or implies
that these are the only duties to be performed by this employee.
This individual will be required to follow any other instructions
and to perform any other duties requested by his or her
supervisors.We are actively seeking candidates who possess a
genuine passion for tech PR and are excited to expand our team. As
we continue to grow our agency, we are proactively building a
pipeline of exceptional individuals to connect with and consider
for future opportunities.If you are enthusiastic about the world of
tech PR and are eager to embark on a rewarding career in this
field, we encourage you to start the conversation by applying
today. We value your interest in our agency and look forward to
hearing from you.Apply now and let's explore the possibilities
together!
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Keywords: Highwire, Seattle , Senior Vice President, Social Media, Advertising , Seattle, Washington
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